Episode 54: What Do Future Customers Need To Know About You? With Jeff Pfitzer

On today's episode, hosts Jerry and Jacobe are talking with Jeff Pfitzer, about how social media can help you build your business. Jeff explains how there are going to be a lot of sacrifices to have success and you have to define what that is. Jeff is planning to build up businesses to where in the next five year, he can sit back and then just focus on what he really loves to do. Tune in. 

 

Episode Highlights: 

• Mortgage is Jeff's day job,but he has partners who run it. He spends his time doing all kinds of things. He hosts the Lab Coats Agents Podcast. Jeff and Tristan Ahumada started a Facebook group called Drunk On Social, which is all things social media, being the frontrunner on the news and the strategies and the things that are working. They do group coaching and they also manage individual’s social media.
• Jeff is a partner in a Business Video School platform where they teach video. They have got another platform called Real Estate Mastery Pros; Jeff designed it for his loan officers as a way to bring value to real estate agents.
• Jeff is a family man, so family comes first, and businesses are close to second, but he does everything in his business to provide for his family, to provide a good life for his family. 
• Jeff dedicates his mornings to spending it with his daughter and getting her ready for school and he spends an hour or two with her.
• Since he has built a business that allows him to work from anywhere, he never sacrifices family time. He doesn't sacrifice travel. That's something as a family they do a lot.
• You hear successful people say 5:00 AM club, you have to get up at 5:00 AM to be successful. Jeff doesn't agree with that. He is not saying that there are not some traits in there that might make you successful, but just because you get up at 5:00 AM doesn't make you successful.
• At the end of the day, anybody who argues and says that you should do it in a certain way, in Jeff's opinion, is just making an excuse for their lack of success.
• Jeff had seen setbacks in his mortgage business over the last couple of weeks and it has caused him to lose sleep.
• In the early 2000s, Jeff got connected to a mortgage broker. Mortgage brokers are more prevalent now. TThey hired Jeff to basically build a company, but they were involved in a bunch of other things.
• Jeff diversified investments into restaurants and bars because that is what his partners did. He invested in tan salons because that is what they did. He invested in an energy drink. All of it crashed. 
• In 2008, Jeff switched from mortgage brokerage. They switched over to USA Mortgage; People just focused on refinances and then they shifted to real estate agents and purchases. 
• In 2014 to 2015 Jeff was consistently doing 600-800 units a year for roughly 100 to 130 million, which is pretty good in the Midwest.
• In 2014-2015 this was right about the time social was starting to become a big thing and Jeff didn't like the direction of his company.
• Jeff got aligned with something, somebody more innovative and he got caught in the right place at the right time by a guy who owned a company.
• Before Tik Tok existed, Jeff wished he had that foresight, but now it's mainstream.
• Jerry is doing the Business VideoSchool and he is doing group coaching. One of the things that Jacobe has done lately is ramp up their video and YouTube.
• When everyone else is zigging, you should obviously be zagging. You have got to have that first level of uncomfortability.
• What is going to define you differently? What your content strategy should be is defining your pillars of content and defining who you are, what you are going to be, and what you are going to talk about.
• Jeff is not trying to create extra work for anyone. He is just trying to build off of what you are already doing.
• Everybody is saying, ‘Get on social’ and ‘Video is going to be 95% of traffic’. 
• As a content creator, Jeff  has to figure out what they are not doing. 
• When it comes to social media the thing that people overthink is, "I have to talk about business."
• There are some professionals that live and breathe on Real Estate or mortgage content alone, and they have been successful at it.
• No one can duplicate your life and that's where you create the differentiation.
• Jeff focuses on short-form content. He wants to be known for social media, social media news, social media tips, video tips, business trip tips and tricks.
• Perfection paralyzes you and you get caught up in how you look and how you sound.
• 93% of homeowners would use the same realtor again, but only 13% do. Because we suck at staying in front of our audience Jeff would argue that Social Media is the best CRM that exists because you are meeting your customers where they want to be met.

3 Key Points:

1. Jeff shares meaningful insights on how he was able to promote himself through various social media platforms and how others can make use of social media to set up their game.
2. Jeff explains how he never compromises, and he makes sure that there is always family time.
3. Jerry, Jacobe, and Jeff discuss different strategies on Social Media and where it is getting boring and  diluted. How do you differentiate?

 

 

Resources Mentioned:

• Jacobe Kendrick  Facebook| LinkedIn | Instagram |YouTube|
• Jerry Weaver   Facebook | LinkedIn | Instagram|
• Success Without Sacrifice Facebook page
• BJJ Realtor YouTube 
• https://www.weaverrealtypro.com/
• https://www.instagram.com/jeffpfitzer
• https://twitter.com/jeffpfitzer